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A blindfolded volunteer in a blue suit holds a hundred dollar bill above his head while Josh Weidner points and laughs, on stage at the GiGi's Playhouse Indy gala.

Case Study · Fundraising Gala

GiGi’s Playhouse Indy Gala

Client
GiGi’s Playhouse Indy
Location
Indianapolis, IN
Venue
Colts training facility
Audience
~300 donors
Format
Strolling + stage
Placed
Before the paddle raise

The Short Version

GiGi’s Playhouse Indy runs an annual gala at the Indianapolis Colts training facility. Around three hundred donors and supporters, dinner, and a paddle raise the night depends on.

Josh Weidner was booked for two separate jobs in one evening. Ninety minutes of strolling magic through the cocktail hour, then a fifteen minute stage set placed deliberately in the slot immediately before the paddle raise. The set closed to a standing ovation, and the fundraising opened into a room already on its feet.

The Challenge

Fundraising events are decided by energy, and the drop tends to arrive at a predictable point. After dinner, once guests have eaten and conversation has settled, with the most important ask of the night still ahead.

GiGi’s Playhouse needed guests engaged across the whole evening rather than one segment of it, a genuine high immediately before the paddle raise, no post-dinner slump, and a standard of performance that matched a high-end gala held in a professional sports facility.

What Josh Did

The booking was built around the shape of the evening rather than around a time slot.

Cocktail hour, ninety minutes. Interactive strolling magic and mindreading, group to group. The work here is getting people who arrived separately talking to each other before the programme starts, so the room is already warm when the first speaker reaches the microphone.

Pre-paddle-raise stage set, fifteen minutes. A tight comedy magic set placed in the slot immediately before the ask. Short enough to lift the room without delaying the programme, and structured so the largest reaction of the set lands last.

Josh Weidner pointing towards a volunteer in a blue suit who is holding a solved Rubik's cube above his head during the stage set at the GiGi's Playhouse Indy gala.
The stage set, fifteen minutes before the paddle raise.

The Moment

The set closes on a comedy escape routine. It finished to a standing ovation, in a ballroom of three hundred people, minutes before they were asked to give.

The paddle raise then opened into a room that was already standing.

When The Schedule Moved

Dinner ran late, which moved everything behind it.

Josh adjusted rather than protecting the original slot. The set went where it would still do its job relative to the paddle raise, not where the run sheet had first put it. The planner was not asked to solve it, and the change did not read as one to anyone in the room.

This is most of what experience buys at an event this size. The plan will move. What matters is whether the performer moves with it without adding a problem to the planner’s evening.

The Result

  1. The room engaged and present when the paddle raise opened, rather than settling after dinner
  2. A standing ovation in the slot immediately before the ask
  3. Cocktail hour engagement noticeably higher than a standard reception
  4. A schedule change absorbed without the planner having to manage it
  5. Entertainment guests kept referring to after the event
A guest in red raises bidding paddle number 620 during the paddle raise at the GiGi's Playhouse Indy gala.
The paddle raise, minutes after the stage set finished.

What They Said

Had a wonderful experience with Josh’s team. Solid booking for sure. Loved the crowd interaction.
GiGi’s Playhouse Indy Gala

More From The Night

A guest in a pink derby hat raising bidding paddle number 452 during the paddle raise at the GiGi's Playhouse Indy gala. Guests in derby hats applauding from their tables during the GiGi's Playhouse Indy gala. Josh Weidner performing the stage set beside the GiGi's Playhouse sign at the Indy gala. Josh Weidner on stage during the closing of the comedy magic set at the GiGi's Playhouse Indy gala.

Why Galas Book This

The value at a fundraiser is not the entertainment on its own. It is where the entertainment sits.

Strolling magic early builds connection between guests who arrived as strangers. A stage set creates one shared peak the whole room experiences together. Placing that peak immediately before the ask means the paddle raise opens into a room that is warm, attentive and already looking at the stage.

Booked as background, entertainment fills a gap in the schedule. Booked around the paddle raise, it works on the number the event is actually measured by.

Book It

If your gala has a paddle raise, an auction or an ask the evening depends on, placement matters as much as the act. Send the date and a little about the event and Josh will come back on whether it is a fit.

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